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Carilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public. These days she\u2019s an advisor to CEOs and CMOs of hypergrowth B2B companies and has worked with companies like Miro, Segment, Bill.com, 1Password, Productboard, Sprout Social, Weights & Biases, and more. In today\u2019s episode, we discuss:

* Patterns across the most successful hypergrowth companies

* How to advance in your career, and how to someday become an executive

* How to decide which company to work at

* Advice for navigating the job market during tough times

* How to find and execute new growth opportunities

* Why most CMOs and CPOs get fired, and what we can learn from this

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Find the transcript at: https://www.lennysnewsletter.com/p/how-to-achieve-hypergrowth-in-your

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Where to find Carilu Dietrich:

\u2022 LinkedIn: https://www.linkedin.com/in/hypergrowth-advisor/

\u2022 Newsletter: www.carilu.com

\u2022 Twitter:\xa0https://twitter.com/clu007

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Carilu\u2019s background

(04:28) Habits and behaviors that will help you reach an executive role

(07:15) Why there is no substitute for working hard

(08:15) 5 things you need to do to get to the C-suite

(10:39) Choosing the right company for accelerated career growth

(12:42) Criteria for assessing a phenomenal company

(14:41) Asking better questions and making decisions with energy

(16:05) Advice for finding a job during a recession\xa0

(19:25) The importance of quality products and sustained brand advertising

(24:06) Lessons from successful hypergrowth companies

(28:14) Is word of mouth a necessary growth lever?

(31:31) How to accelerate word-of-mouth marketing

(35:28) Atlassian\u2019s product-led growth strategy and delayed sales team hiring

(39:54) When to hire your first salesperson\xa0

(43:04) Common growth levers and roadblocks\xa0

(47:01) How to build trust between CEOs and CMOs

(49:00) Challenges of C-suite roles in startups

(52:55) Bundling strategies

(57:17) Lightning round

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Referenced:

\u2022 Tomasz Tunguz: https://www.linkedin.com/in/tomasztunguz/

\u2022 Denise Persson: https://www.linkedin.com/in/denisepersson/

\u2022 Oracle: https://www.oracle.com/

\u2022 Atlassian: https://www.atlassian.com/

\u2022 Classy: https://www.classy.org/

\u2022 Snowflake: https://www.snowflake.com/en/

\u2022 Salesforce: https://www.salesforce.com/

\u2022 Okta\u2019s \u201cBusinesses at Work\u201d 2023: https://www.okta.com/businesses-at-work/

\u2022 Y U No Use Hipchat billboard: https://techcrunch.com/2011/04/22/y-u-no-have-lame-billboard-hipchat/

\u2022 Productboard: https://www.productboard.com/

\u2022 Miro: https://miro.com/

\u2022 Scott Farquhar: https://www.linkedin.com/in/scottfarquhar/

\u2022 Elena Verna on Lenny\u2019s Podcast: https://www.lennyspodcast.com/the-ultimate-guide-to-product-led-sales-elena-verna/

\u2022 Tao Te Ching, Stephen Mitchell translation: https://www.amazon.com/Tao-Te-Ching-Laozi/dp/0060812451/ref=asc_df_0060812451/

\u2022 How to Win Friends and Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/8183227899/ref=tmm_pap_swatch_0

\u2022 Never Split the Difference: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1

\u2022 Everything Everywhere All At Once on Hulu: https://www.hulu.com/movie/everything-everywhere-all-at-once-fa320000-8cf3-46fc-8c45-df5ec67b71f2

\u2022 Tara Brach guided meditations: https://www.tarabrach.com/guided-meditations/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Lenny may be an investor in the companies discussed.