BROADCASTS.com

Jeff Weinstein is a product lead at Stripe, where he helped grow their payment APIs to hundreds of billions in volume and transformed the way founders start companies into a few simple clicks with Atlas. Prior to Stripe, Jeff led several startups and sold companies to Groupon and Box. He\u2019s known for his customer obsession, craft, quality, and building beloved products businesses rely on. In our conversation, we discuss:

\u2022 The power of customer obsession and how to operationalize it in the product development process

\u2022 How to pick the right metrics and use them to drive impact

\u2022 Techniques for getting things done at big companies

\u2022 A group practice Jeff started to uplevel product craft, called Study Group

\u2022 The story behind Stripe Atlas and its mission to increase entrepreneurship globally

\u2022 Lessons from working with the founders of Stripe

\u2014

Brought to you by:

\u2022 Pendo\u2014The only all-in-one product experience platform for any type of application

\u2022 Cycle\u2014Your feedback hub, on autopilot

\u2022 Anvil\u2014The fastest way to build software for documents

\u2014

Find the transcript at: https://www.lennysnewsletter.com/p/creating-a-culture-of-excellence

\u2014

Where to find Jeff Weinstein:

\u2022 X: https://x.com/jeff_weinstein

\u2022 LinkedIn:\xa0https://www.linkedin.com/in/jeffwweinstein/

\u2022 Email: jweinstein@gmail.com

\u2014

Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 X: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

\u2014

In this episode, we cover:

(00:00) Jeff\u2019s background\xa0

(10:16)\xa0 The \u201cgo, go, go ASAP + optimistic, long-term compounding\u201d approach

(15:38) The importance of craft and quality

(24:15) Effective customer communication strategies

(28:57) The importance of speed in customer interactions\xa0

(33:19) Narrowing your focus

(36:53) Why you should pay attention only to paying-customer feedback

(40:24) Practicing silence when communicating\xa0

(45:33) The role of metrics in product success

(54:08) Empowering teams with a single metric

(58:23) Picking the right metric for your audience

(01:05:10) The importance of metric hygiene

(01:11:33) How Stripe uses \u201cstudy groups\u201d for product improvement

(01:37:20) Stripe\u2019s Atlas: simplifying company formation

(01:50:38) Automation and operational efficiency

(01:55:13) Diversity and team building

(02:03:09) Building new products within a large company

(02:21:10) Lightning round

\u2014

Referenced:

\u2022 Atlas: https://stripe.com/atlas

\u2022 Stripe: https://stripe.com/

\u2022 SQL: https://en.wikipedia.org/wiki/SQL

\u2022 GitHub: https://github.com/

\u2022 Linear: https://linear.app/

\u2022 Figma: https://www.figma.com/

\u2022 Jeff\u2019s tweet about Stripe\u2019s bug-finder program: https://x.com/jeff_weinstein/status/1777487507934040300

\u2022 The \u201cCollison installation\u201d: https://news.ycombinator.com/item?id=18400504

\u2022 How we use friction logs to improve products at Stripe: https://dev.to/stripe/how-we-use-friction-logs-to-improve-products-at-stripe-i6p

\u2022 Fidelity: https://www.fidelity.com/

\u2022 83(b) election: https://docs.stripe.com/atlas/83b-election

\u2022 Jeff\u2019s tweet about Atlas\u2019s NPS score: https://x.com/jeff_weinstein/status/1788644576330469638

\u2022 What is a Delaware corporation? Here\u2019s what makes this state so attractive to businesses: https://stripe.com/resources/more/what-is-a-delaware-corporation

\u2022 Incorporating in Delaware explained: Why it\u2019s such a popular option for businesses: https://stripe.com/resources/more/incorporating-in-delaware-explained

\u2022 7 of Pixar\u2019s Best Storyboard Examples and the Stories Behind Them: https://boords.com/blog/7-of-pixars-best-storyboard-examples-and-the-stories-behind-them

\u2022 Alex Kehayias on LinkedIn: https://www.linkedin.com/in/alexkehayias/

\u2022 Patrick McKenzie on LinkedIn: https://www.linkedin.com/in/patrickmckenzie/

\u2022 AngelList: https://www.angellist.com/

\u2022 Dan Hightower on LinkedIn: https://www.linkedin.com/in/danhighto/

\u2022 Stripe Atlas perks partners: https://support.stripe.com/questions/stripe-atlas-perks-partners

\u2022 Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

\u2022 High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884

\u2022 Orbiting the Giant Hairball: A Corporate Fool\u2019s Guide to Surviving with Grace: https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835

\u2022 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319

\u2022 Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer

\u2022 Box: https://www.box.com/

\u2022 Patrick Collison on X: https://x.com/patrickc

\u2022 How to with John Wilson on HBO: https://www.hbo.com/how-to-with-john-wilson

\u2022 The Quiet Girl on Hulu: https://www.hulu.com/movie/the-quiet-girl-b50a4b8e-d3ff-4635-b806-5e7dbd292ca4

\u2022 Raycast: https://www.raycast.com/

\u2022 Quicksilver: https://qsapp.com/

\u2022 Alfred: https://www.alfredapp.com/help/workflows/automations/

\u2022 CleanShot: https://cleanshot.com/

\u2022 John Collison on X: https://x.com/collision

\u2014

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

\u2014

Lenny may be an investor in the companies discussed.