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Itamar Gilad is a product coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter. In today\u2019s episode, we discuss:

\u2022 What it means to be \u201cevidence-guided\u201d

\u2022 How to think about your KPIs as metric trees

\u2022 How to prioritize ideas using the \u201cconfidence meter\u201d

\u2022 The GIST model for roadmapping

\u2022 Common mistakes with ICE

\u2022 Advice for using evidence to challenge gut-driven founders

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Find the full transcript at: https://www.lennysnewsletter.com/p/becoming-evidence-guided-itamar-gilad

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Where to find Itamar Gilad:

\u2022 Twitter/X: https://twitter.com/ItamarGilad

\u2022 LinkedIn: https://www.linkedin.com/in/itamargilad/

\u2022 Website: https://itamargilad.com/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter/X: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Itamar\u2019s background

(04:35) How his time working on Gmail shaped his philosophy of \u201copinion-based\u201d development

(08:35) Lessons from developing Gmail\u2019s tabbed inbox\xa0

(13:40) A brief overview of Itamar\u2019s book, Evidence-Guided

(14:30) Balancing founder creativity with an evidence-based approach

(17:32) Advice on how to push back against founders

(19:36) Signs you aren\u2019t as evidence-guided as you may think

(21:13) Itamar\u2019s GIST model for becoming more evidence-guided

(23:51) How to set overarching goals using his \u201cvalue exchange loop\u201d

(28:45) North star metrics vs. KPIs

(33:47) Using \u201cICE\u201d to assess the value of ideas

(37:39) Itamar\u2019s confidence meter

(44:28) Speed of delivery vs. speed of discovery

(46:14) How to apply Itamar\u2019s frameworks based on company type and stage

(49:09) First steps in becoming more evidence-guided

(50:21) Next steps in testing

(55:41) The task layer in the GIST framework

(1:02:54) Thoughts on roadmapping

(1:04:56) How OKRs fit into the whole picture

(1:07:11) Lightning round

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Referenced:

\u2022 Itamar\u2019s presentation slides: https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf

\u2022 What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess): https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/

\u2022 Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty: https://itamargilad.com/book-evidence-guided/

\u2022 The co-founders of Google in Forbes: https://www.forbes.com/profile/larry-page-and-sergey-brin

\u2022 Kanban: https://www.atlassian.com/agile/kanban

\u2022 Jira: https://www.atlassian.com/software/jira

\u2022 The ultimate guide to OKRs | Christina Wodtke (Stanford): https://www.lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford/

\u2022 Amplitude: https://amplitude.com/

\u2022 The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon): https://www.lennyspodcast.com/the-ultimate-guide-to-ab-testing-ronny-kohavi-airbnb-microsoft-amazon/

\u2022 ICE framework: https://growthmethod.com/ice-framework/

\u2022 Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/

\u2022 RICE scoring model: https://www.productplan.com/glossary/rice-scoring-model/

\u2022 Idea Prioritization with ICE and the Confidence Meter: https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas/

\u2022 Assumptions Mapping: https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping

\u2022 What is Dog Fooding, Fish Fooding a Product?: https://matt-rickard.com/fishfooding-dogfooding-product

\u2022 SVPG books: https://www.svpg.com/books/

\u2022 The Lean series: https://theleanstartup.com/the-lean-series

\u2022 Dreaming Spanish: https://www.youtube.com/c/DreamingSpanish

\u2022 ElevenLabs: https://elevenlabs.io/

\u2022 Lennybot: https://www.lennybot.com/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.