Podcasts Culture LEDCast Involving the business sector in LED

Involving the business sector in LED

Published: April 19, 2007, 8:19 a.m.

Why is it often difficult to involve the business sector in LED? What can you do to raise their interest?
At one point, we refer to Malcolm Gladwell's concept of "connectors". More information on this is available at http://www.gladwell.com/tippingpoint/tp_excerpt2.html.