Purpose always comes out strongest when there's a moment of strife: IDEO Us Suzanne Gibbs Howard

Published: Feb. 17, 2021, 8 a.m.

First there was IDEO, an award-winning global design firm that decided to take a human-centered, design-based approach to help organisations innovate and grow; you may or may not have encountered its unique approach if you\u2019ve ever interacted with the Stanford d.school. And then, in 2014, along came IDEO U (University), an online school promising to equip learners with the skills, mindsets, and tools to help us stay relevant and adaptive in our modern world. Just on its own, IDEO U would so be worth us looking at it as an example of successful online L&D, as it\u2019s served over 50,000 learners in 100 countries, spawning a community connecting over 200,000 change makers bringing increased creativity, innovation, and modern leadership into their work. But we know that driving principle at IDEO is Design Thinking, which its chair Tim Brown says we should see as \u201ca human-centered approach to innovation\u201d that draws from the designer\u2019s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success\u2026 so what is the connection, if any, between Design Thinking and Purpose? What role does Purpose play in what Suzanne\u2019s been trying to do this past bumpy year of COVID as Managing Partner of that part of IDEO? Given that the organization specifically offers a Power of Purpose course (\u201cA clear purpose guides people through change and motivates them to lead from wherever they are\u201d), we knew we needed to know more. So this week, in one of our final (but not final final!) episodes in our \u2018Is Purpose Working?\u2019 Odyssey we meet the latter\u2019s Founder and Dean, Suzanne Gibbs Howard to try and find out. Her work at IDEO U caps a pretty amazing (she\u2019ll tell more of a \u201ccrooked path:\u201d we think you\u2019ll disagree) personal and professional journey that involved Anthropology and associated field work, as well as a dip into divinity school, usability and lengthy spells in China and Africa. We learn about that, as well as: why she ended up in that beautiful city by the Bay called San Francisco; how IDEO interprets Purpose\u2014as a way of helping align people toward what's next for them; how our common tough 2020 brought Purpose to the surface for many people struggling to \u201ckeep pushing forward;" the role of Learning as a way to spark the engagement that\u2019s the necessary precursor to successful, Purpose-driven engagement; why L&D needs to be a lot more than \u201cjust MOOCs and talking heads\u201d from now on; and so much more.