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When Failure Is A Success | Ursula Shekufendeh
It\u2019s one thing to decide that you\u2019ll rigorously test product ideas, and it\u2019s entirely another matter to actually kill something that isn\u2019t clearly a dud. AppFolio faced this dilemma when deciding whether to launch a new product last year. Product Manager Ursula Shekefundeh takes us through the surprising\u2013and hard\u2013decisions her team made at the persevere/pivot/kill crossroads.