The Questions You Should Be Asking Customers But Aren't | Zachary Cohn

Published: Jan. 21, 2015, 2:33 a.m.

When you interview customers, you don\u2019t know what you don\u2019t know\u2013and you don\u2019t know what questions you should be asking but aren\u2019t. Zac Cohn, founder at Wonful, runs an exercise to teach you how to ask the right questions and uncover exactly what you need.