Reduce Uncertainty and Increase Winning | Chris Cochella

Published: Sept. 3, 2019, 12:49 p.m.

We recently hosted a conversation between Chris Cochella, Executive Business Coach at Sequoia Group, and Adam Berk, Lean Startup Co. Faculty Member, about the value and application of mental models for extremely uncertain Lean Startup situations.\n\nIn Chris and Adam\u2019s conversation, they discuss:\n- What is a mental model and how can they help you?\n- What is first conclusion bias and how can it help and/or hurt you?\n- Three critical mental models that can help the Lean Startup entrepreneur subvert the first conclusion bias.\n\nAnd much, much more\u2026\n\n\nLean Startup methods are intended to reduce uncertainty in a highly uncertain environment. Warren Buffett likes to say, \u201cI don\u2019t look to jump over 7-foot bars, I look around for 1-foot bars that I can step over.\u201d As entrepreneurs, we are looking to lower the height of the uncertainty hurdle while making decisions and moving forward. Another way to look at this approach is to create a situation where: heads, I win; tails, I don\u2019t lose much. The Lean Startup approach is all about using all available tools to reduce the hurdle height and increase the likelihood of winning. It\u2019s about stacking the odds in your favor.\n\nLean Startup is a toolbox full of mental models to stop and interrupt the waste caused by simplistic, fast, and easy \u201cfirst order thinking\u201d like cognitive biases. Applying Lean Startup mental models helps to provide deliberate, valuable \u201csecond order thinking\u201d to the entrepreneur and intrapreneur that will help reduce uncertainty. While many people are familiar with mental models, we will highlight the value and application of mental models for extremely uncertain Lean Startup situations.\n\nEmail us: education@leanstartup.co\nFollow Lean Startup Co. @leanstartup\nhttps://leanstartup.co/education