Overcome Your Own Expertise | Margo Wright

Published: Jan. 21, 2015, 2:34 a.m.

When you\u2019re building a new product, your own domain expertise can\u2013surprisingly\u2013prevent you from recognizing your potential customers\u2019 needs. Margo Wright, founder of Yenko, shares the customer-development approach she\u2019s used to overcome the blinders of her expertise.