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We recently hosted a webcast conversation between Lean Startup Co. Faculty Member Elliot Susel, and Aviv Stern, Chief Data Officer at Social Point, a gaming company, to discuss using lean analytics in mobile game development.\n \nDon\u2019t have time for the full webcast now? Catch the webcast highlights and tips from their conversation in our companion blog below.\n\n\nAviv got started working for Fortune 100 companies in a corporate environment in data back when data analytics was called \u201cbusiness intelligence,\u201d he said. No matter what you call it, Aviv said the goal of analytics is finding a way to use data to benefit a business.\n \nAviv praised the Lean Startup method for being intrinsically data driven, a good selling point when you\u2019re trying to convince founders or a small product team to invest in data analytics. \u201cEach of the stages, like build, measure, learn, has integrated into it [a] data-intrinsic approach,\u201d Aviv pointed out. \n \nConvincing product development teams to do A/B testing early on\u2014in which you put out two versions of a product or service and see which version is better\u2014can be a challenging battle, Aviv said, so Lean Startup is a great approach to take.\n \nAviv came to Lean Startup after what he called a typical startup experience, \u201cthe failing kind\u201d that was also educational. After bootstrapping a data science app for about a year that \u201cwe were sure was going to change the world\u201d only to have it fail, it led Aviv to ask how they were developing solutions. \n \n\u201cThat\u2019s how I found myself really shifting the approach I had\u2026to be much more lean, really focusing very early on validating,\u201d he said.\n\nEmail us: education@leanstartup.co\nFollow Lean Startup Co. @leanstartup\nhttps://leanstartup.co/education