Design Your Way to Product/Market Fit | Christina Wodtke

Published: Jan. 21, 2015, 2:34 a.m.

Finding product/market fit is the key to success for new ventures. But it\u2019s often elusive, and understanding the needs and desires of your potential customers is harder than many of us expect. Christina Wodtke, of Wodtke Consulting, shares design techniques to help you glean meaningful insights about your target market.