Lori Farley Hosts Victoria Bennett on the LIBI Podcast

Published: July 30, 2019, 2 p.m.

Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta.\xa0 The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta.\nThis episode is hosted by Lori Farley.\xa0\xa0Lori\u2019s business and voluntary commitments curate and facilitate: connections, relationships, and opportunities for social change through entrepreneurship, partnerships, and alliances between various sectors around the globe including Community development, Arts, Disability, Education, and Technology. Lori is involved in numerous ventures related to social innovation and socio-economic development including Intonovus Canada and Impact Calgary.\nLori is involved in supporting cross-sector social and economic development with a mission of sharing and mobilizing time, money, resources, energy, talents, and best practices that align to the Sustainable Development Goals (SDGs), B Corp standards (B Corp) and IRIS metrics (IRIS), all designed to measure the social, environmental and financial performance of companies and investments.\nINTONOVUS Canada is a not for profit designed to partner with those advancing social impact, social enterprise, and impact investing:\nIMPACT CALGARY is a social business venture launching coworking, \u2018impact first\u2019 business development, and access to funding for social entrepreneurs and benefit businesses. These ventures include foci on social impact technologies (such as Virtual & Augmented Reality (VR/AR), Blockchain, and Artificial Intelligence (AI)), parentpreneurship (child and family-friendly professional work spaces), and crowdfunding.\nAs part of her passion for rural-urban economic corridor development, she is working to replicate economic diversity in Alberta through rural tech hubs.\nShe is also a partner in business that supports producers, processors, and manufacturers of Alberta agri-food s to access markets in China and Southeast Asia.\nVictoria Bennett ran her first successful crowdfund campaign over six years ago, a long time in crowdfunding years. A strategic marketer by training, she has worked on many major brands including Tide, Pampers, ENMAX and TD. She has used her skills as a marketer, to identify the solution the product or service provides, the target market, the so-what, and to communicate clearly, effectively and consistently to the crowd; all skills vital to crowdfunding. She has run successful campaigns in Canada and in Europe and her team is currently consulting for a number of Canadian equity and rewards crowdfund campaigns, and has spoken at the Global Crowdfunding Conference on women in crowdfunding.\nVictoria loves the democratization of capital that comes with crowdfunding, allowing businesses access to capital, and allowing the population access to invest in private companies. As an Ambassador for the National Crowdfunding and Fintech Association, she has sought to raise awareness of crowdfunding. Working with the Impact Hub in Calgary she is launching The Crowdfunding Hub to provide education and self-service tools for all types of crowdfunding, from donations and rewards to equity.\nPlease be sure to share this episode with everyone you know. If you are interested in being either a host, a guest, or a sponsor of the show, please reach out.\xa0 We are published in Google Podcasts and the iTunes store for Apple Podcasts.\xa0 We would be grateful if you could give us a rating as it helps spread the word about the show.\nCredits...\nThis Episode Sponsored By: Zinc Ventures\nGraphic Design: Mackenzie Bedford\nEpisode Music: Tony Del Degan\nCreator & Producer: Al Del Degan