In this episode of LAB Radio, Aaron Mangal discusses Interactive and Tokenized Television with Gavin Douglas, CEO and co-founder of iPowow.
"Our early vision was conceived on a surf beach in Australia, \u2018\u2026 to give millions of television viewers the power to interact with their favorite TV show and to affect the story, second by second\u2019.
Since then we\u2019ve been expanding around the world, transforming tens of thousands of hours of live TV, taped TV and live stream shows into exciting participation experiences. We\u2019re a team of TV thinkers, creators and doers with a passion for Participation TV and we firmly believe that telling great stories leads to great ratings.
By moving iPowow onto the blockchain and making use of the best technology available, we can tokenize and monetize viewer engagement to provide better rewards for viewers and valuable data insights to networks, shows, and brands. So basically, instead of earning points, which have limited value, viewers earn HIT tokens just for watching content and more HITs for actively participating in contests, polls, and campaigns. After accumulating a certain amount of HITs, a viewer can visit our digital shopping plaza and exchange them for either digital or real-world products offered by our TV Network and Brand partners."
Gavin Douglas,\xa0CEO and Co-Founder of iPowow
Gavin is a multi-award winning media producer and TV format developer with over 20 years of experience. As the CEO of iPowow, Gavin has driven the business deals and the production of over 100 broadcast television + streaming video projects that link linear storytelling with real-time interactive technology, offering a unique perspective important to bridging blockchain technology and the media ecosystem.
Gavin has overseen iPowow\u2019s growth across both linear television and streaming video by negotiating and signing production deals with clients including ESPN, NBC, ABC, Fox Sports, CNBC, CNN, Red Bull, Discovery and Disney. Prior to iPowow, Gavin had written, produced, directed or edited more than 30 television series around the world, including \u201cBBC Top Gear,\u201d \u201cMasterChef,\u201d \u201cSo You Think You Can Dance,\u201d \u201cBig Brother\u201d and \u201cMythBusters.\u201d
iPowow which led to the creation of the HIT protocol allows viewership to be tokenized, meaning viewers can be paid to watch content. This also brings with it a whole new level of data as this viewership can be correlated with buying habits.
After listening to this episode you will learn:
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