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In March the FCC adopted a Notice of Proposed Rulemaking to create privacy rules for broadband service providers. While the FCC and its supporters argue that these proposed rules will spur increased broadband use and investment through the \u201cvirtuous cycle,\u201d many in the industry are concerned about overly prescriptive rules and the creation of an unfair playing field for broadband providers in the digital marketing place. In this podcast, John Heitmann, Kelley Drye\u2019s communications practice group chair, explains the history and motivations behind the FCC\u2019s recent action, and walks through the proposal\u2019s key provisions.