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In a special Greener Data episode of JSA\u2019s Data Movers podcast series, Jaymie Scotto Cutaia and top B2B social media influencer Evan Kirstel caught up with Brad Meissner, Product Manager for Global Large Diesel Generators at Kohler.

Brad is also a contributing author to the much-anticipated book Greener Data: Actionable Insights from Industry Leaders, making its debut on Amazon on Earth Day - April 22, 2022.

With a background in engineering, Brad has worked on engineering projects outside of those aimed at the data centers industry, such as conveyor belts, solar panels, and control systems. He kicks off the podcast discussion by unveiling commonalities and differences between engineering for data centers and other sectors.\xa0

Brad also heads up the environmental policy and sustainability for Kohler\u2019s diesel generator division. Kohler is now one of the biggest suppliers of emergency backup power for data centers globally, but generators are notorious for their negative ecological impact. Brad reveals how he reconciles the two and how Kohler approaches these seemingly opposing goals. Additionally, as a current MBA candidate, he explains how the environmental movement impacts how we educate business leaders today.

In the chapter of Greener Data, co-authored by Brad and his colleagues, Melissa Reali-Elliott and Sean Farney, they explore the exciting new green technology foreseen on the horizon, from hydrogen cells to sustainable fuel sources. During this episode of Data Movers, Brad expands on this and discusses the concept he calls \u201csustainable thinking\u201d as something data center designers need to adopt.\xa0

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