Surviving complex sales cycles as a startup, with Lindy Ledohowski CEO of EssayJack

Published: Sept. 20, 2016, 1:34 p.m.

It\u2019s hard enough to start a business but even harder when the industry you\u2019re in is inherently slow to adopt new technologies and move ahead with changes. (Read: education, government, healthcare, etc.)So how do you survive the complex sales cycles long enough to get your technology off the ground and in the hands of those who need it?\xa0\nTo give some advice to founders who are in this situation, we invited Dr. Lindy Ledohowski, CEO of EssayJack. \n\nIntro song by Jeff Kaale.\nHosted by Rally Stanoeva and Dave Hale.