In this episode of the Journey Map Podcast, we talk about how to sell a SaaS product to enterprise clients, getting them to pay for your iterations (aka selling them something that doesn\u2019t exist yet), and Montreal\u2019s Taco Renaissance.\nOur guest is Aaron Carr, founder and CEO of Qarrot Performance.\n\nJourney Map is created by Soshal, a Canadian agency for product design, marketing and strategy.\n\nIntro song by Jeff Kaale.\nHosted by Rally Stanoeva and Dave Hale.