BROADCASTS.com

b'Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.\\nHe was the lead behavioural scientist at the now-infamous Cambridge Analytica.\\nPatrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.\\n\\nNudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.\\n\\nHe joined me for a conversation about\\nnudging and how it works;\\nbeliefs and indoctrination;\\nreality versus illusion;\\nkeeping society in a state of fluidity; and\\nhis fear of being eaten by a shark.\\nAfter listening to this discussion, you will think you\\u2019re inside The Matrix.\\nPLEASE SUPPORT MY WORK.'