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Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.\nHe was the lead behavioural scientist at the now-infamous Cambridge Analytica.\nPatrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.\n\nNudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.\n\nHe joined me for a conversation about\nnudging and how it works;\nbeliefs and indoctrination;\nreality versus illusion;\nkeeping society in a state of fluidity; and\nhis fear of being eaten by a shark.\nAfter listening to this discussion, you will think you\u2019re inside The Matrix.\nPLEASE SUPPORT MY WORK.