Gannett develops SMS strategy to text breaking news during Hurricane Ian

Published: Dec. 1, 2022, 5 a.m.

Jennifer Hefty, social and emerging platforms strategist for the USA Today Network, and Kara Chiles, senior vice president of consumer products for\xa0Gannett,\xa0talk to It's All Journalism host Michael O'Connell about how they leveraged the SMS platform Subtext to text breaking news and public safety updates to their audience\xa0during Hurricane Ian.\nKeep up with the latest news about the It's All Journalism podcast, sign up for our weekly email newsletter. Also, listen to our podcast on Apple Podcasts, PodcastOne, Soundcloud, or Stitcher.\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices