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\u201cDon\u2019t bring your need to the marketplace, bring your skill.\u201d \u2014 Jim Rohn

Many people dream of becoming an entrepreneur, but they\u2019re anxious and unsure of how or where to start. Brian Buffini has launched many businesses over the past few decades and understands these feelings.

In this episode, Brian breaks down the myths of success and explains three of the most common reasons half of small businesses fail within the first five years. He then outlines the three strategies to follow that will help you defeat the odds and build a business that lasts.

You\u2019ll learn how your strengths and past successes reveal clues to business success, why it\u2019s essential to find out what your target customers need, and why you shouldn\u2019t imitate your idols, but study what makes them successful instead.

Click\xa0here\xa0for a free chapter of Brian Buffini\u2019s, \u201cTaking Care of Business: The Big Idea for Small Business.\u201d

Get a free download of the entire book, \u201cTaking Care of Business: The Big Idea for Small Business\u201d Get My Copy

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Inspirational quotes from today\u2019s interview:

\u201cBeing an entrepreneur is a mindset: You\u2019re someone who wants to bet on yourself, believe in yourself, you have a desire to bring a product or service into the marketplace in a way that\u2019s better, different, cheaper or faster than someone else.\u201d \u2014 Brian Buffini

\u201cYou\u2019re not really an entrepreneur until you\u2019ve written a personal check to make payroll.\u201d \u2014 Brian Buffini

\u201cIt is possible to fly without motors, but it\u2019s not without knowledge or skill.\u201d \u2014 Wilbur Wright

\u201cDon\u2019t bring your need to the marketplace, bring your skill.\u201d \u2014 Jim Rohn

\u201cYou\u2019ve got to be more competitive than what somebody can find on the internet.\u201d \u2014 Brian Buffini

\u201cPrice is what you pay; value is what you get.\u201d \u2014 Warren Buffett

\u201cYou can\u2019t take it personally if people aren\u2019t loyal to you; they\u2019re loyal to value.\u201d \u2014 Brian Buffini

\u201cPeople burn out when they follow the dollars and not their passion.\u201d \u2014 Brian Buffini

\u201cFollow your passion and the dollars will come.\u201d \u2014 Brian Buffini

\u201cIf your business depends on you, you don\u2019t own a business, you have a job. And it\u2019s the worst job in the world because you\u2019re working for a lunatic.\u201d \u2014 Michael Gerber

\u201cSuccess leaves clues.\u201d \u2014 Brian Buffini

\u201cBe great at what you\u2019re good at. Be a specialist, not a generalist.\u201d \u2014 Brian Buffini

\u201cEveryone\u2019s a genius, but if you judge a fish on its ability to climb a tree it will live its whole live believing that it\u2019s stupid.\u201d \u2014 Albert Einstein

\u201cSuccessful businesses are founded on the needs of people.\u201d \u2014 A.G. Gaston

\u201cIf you define a problem correctly you almost have the solution.\u201d \u2014 Steve Jobs

\u201cWe cannot solve our problems with the same thinking we used when we created them.\u201d \u2014 Albert Einstein

\u201cLearn from the mistakes of others; you can never live long enough to make them all yourself.\u201d \u2014 Groucho Marx

\u201cIs there anyone so wise as to learn by the experience of others?\u201d \u2014 Voltaire

\u201cEveryone wants to live on top of the mountain, but all the happiness and growth occurs while you\u2019re climbing it.\u201d \u2014 Andy Rooney

\u201cThere\u2019s nothing like building and growing a business.\u201d \u2014 Brian Buffini

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Mentioned in the episode:

The E-Myth Revisited\xa0by Michael Gerber Built to Last\xa0by Jim Collins

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