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To really succeed in business, entrepreneurs must become masters of promotion. In this episode, former Dave Ramsey associate Bill Hampton shares why you should be a consultant to your own business and how you can play to win, even in challenging times. 

YOU WILL LEARN:

\xb7     The five questions all entrepreneurs must ask themselves.

\xb7     Why knowing your customer is the key to effective promotion.

\xb7     How to identify the core needs of your clients.

MENTIONED IN THIS EPISODE:

The Peak Experience

Master Class

\u201cBeware the Naked Man Who Offers You His Shirt,\u201d by Harvey Mackay

S2E43, The Coming Recession

S2E44, How to Recession Proof Your Business

S2E47, Recession-Proof Your Money Part 1

S1E279, Moving the Needle - an Interview with Bill Hampton

S1E265, The E-Myth Revisited \u2013 an Interview with Michael E. Gerber

\u201cThe Power of Moments,\u201d by Chip Heath and Dan Heath

\u201cThe Greatest Showman,\u201d movie

NOTEWORTHY QUOTES FROM THIS EPISODE:

\u201cOpportunity is born out of struggle. And if you have the ability to see it, it can create some great growth in people's personal lives and people's business.\u201d \u2013 Bill Hampton

\u201cWork on the business, not in the business.\u201d \u2013 Brian Buffini

\u201cYou learn so much when you know your customer.\u201d \u2013 Bill Hampton

\u201cPeople want to feel important.\u201d \u2013 Bill Hampton

\u201cLead with the core need.\u201d \u2013 Bill Hampton

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