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Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand.

YOU WILL LEARN:

\xb7     How their mother inspired the business.   

\xb7     How others helped them to grow and develop.   

\xb7     Why they are committed to their groundbreaking nonprofit work.

MENTIONED IN THIS EPISODE:

lifeisgood.com

\u201cLife is Good,\u201d by Bert and John Jacobs

MasterMind Summit

Free business consultation

Dr. Seuss

\u201cSapiens,\u201d by Yuval Noah Harari

Good Will Hunting

NOTEWORTHY QUOTES FROM THIS EPISODE:

\u201cLife is not easy. Life is not perfect. But life is good.\u201d \u2013 Bert Jacobs

\u201cOptimism is the most pragmatic strategy for living a happy and fulfilling life.\u201d \u2013 Bert Jacobs

\u201cThere is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.\u201d \u2013 Bert Jacobs

\u201cKnow who you are, and act like it.\u201d \u2013 Bert Jacobs

\u201cThe good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.\u201d \u2013 Bert Jacobs

itsagoodlife.com

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