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Sales often gets a bad rap but, done right, it can be the best thing in the world. In this episode, Brian teaches a powerful strategy to sell well and shares three principles that will help you achieve phenomenal success in your sales career.

YOU WILL LEARN:

\xb7     Why people buy emotionally and justify logically.

\xb7     Why facts tell, but stories sell.

\xb7     Why people need help making decisions.

MENTIONED IN THIS EPISODE:

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NOTEWORTHY QUOTES FROM THIS EPISODE:

\u201cIf you just meet the transactional needs of a customer, you'll get paid - but you won't make an advocate.\u201d \u2013 Brian Buffini  

\u201cWhen you meet the emotional and transactional needs of the customer, you create advocates.\u201d \u2013 Brian Buffini  

\u201cWhen dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.\u201d \u2013 Dale Carnegie    

\u201cWe are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.\u201d \u2013 Jimmy Neil Smith  

\u201cWe all need a little nudge in helping make good decisions.\u201d \u2013 Brian Buffini  

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