Podcasts Business Entrepreneurship It's a Good Life S2E130 Building an Unbreakable Brand with Kevin Keenan

S2E130 Building an Unbreakable Brand with Kevin Keenan

Published: July 4, 2023, 7:01 a.m.

A successful brand is far more than just a logo, it\u2019s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace.  

 

YOU WILL LEARN:

\xb7     Why branding goes wrong.

\xb7     How the right branding adds huge value to your business.

\xb7     How to begin creating your own brand.

 

MENTIONED IN THIS EPISODE:

 

Brand lexicon sample template

 

Leadership Conference

 

deadreckoning.ie

 

\u201cOn the Road,\u201d by Jack Kerouac

 

NOTEWORTHY QUOTES FROM THIS EPISODE:

 

\u201cA brand is not a logo.\u201d \u2013 Kevin Keenan  

 

\u201cMarketing is like asking for a date. Your brand is the reason they say yes.\u201d \u2013 Kevin Keenan  

 

\u201cThe brand creates a more meaningful, longer relationship with the customer.\u201d \u2013 Kevin Keenan  

 

\u201cIf you have your brand whittled down to something simple, it's easy for someone else to pass it on \u2013 it's a tool for referral.\u201d \u2013 Kevin Keenan 

 

\u201cStart with the audience: What do they want? What is the benefit to that audience?\u201d \u2013 Kevin Keenan  


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