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Jocko Willink is a decorated retired Navy SEAL officer, author and cofounder of Echelon Front. In this episode, Brian interviews Jocko about the leadership principles he learned on the most dangerous battlefields in the world. Jocko outlines how effective leadership is the most important factor in whether a team succeeds or fails. If you want to lead - and win - then this podcast is a must! 

Inspirational quotes from today\u2019s interview:

\u201cThe good performers are the highly disciplined individuals.\u201d \u2013 Jocko Willink

\u201cNothing happens without discipline. Nothing happens without fundamentals. No excellence happens in any capacity.\u201d \u2013 Brian Buffini

\u201cI look at discipline as a non-negotiable fact that I will carry out.\u201d \u2013 Jocko Willink

\u201cAll your excuses are lies that you tell yourself. Don\u2019t negotiate with weakness; just destroy it.\u201d \u2013 Jocko Willink

\u201cAs a human being, you can rationalize any behavior. Don\u2019t do it.\u201d \u2013 Jocko Willink

\u201cIf you\u2019re undisciplined, you can\u2019t expect to have any high standards for anyone else.\u201d \u2013 Jocko Willink

\u201cDiscipline inside your organization will actually give you freedom.\u201d \u2013 Jocko Willink

\u201cAs a leader, you\u2019ve got to be able to communicate well with your team.\u201d \u2013 Jocko Willink

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