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\u201cIf you don't know what you're building towards, you're not going to get there.\xa0 And so, I encourage people to know what you're building.\u201d \u2013 Bill Hampton

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Promotion is one of the most misunderstood aspects of business today. It\u2019s often connected to showmanship or clever marketing but, when it\u2019s done authentically, it\u2019s all about giving people a solution to their problems. In this episode, Brian interviews former Dave Ramsey associate Bill Hampton to discover how organizations can move the needle when it comes to promotion, sales and growth. Topics discussed include: how the momentum theorem works; why it\u2019s so important to build trust, confidence and competence with your customers; and why you must not only consistently sell your message, but be ready to deliver when you get the opportunity. \xa0

Watch the episode\xa0 \u2013\xa0 https://bcove.video/3bEWTZY

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YOU WILL LEARN:

• How passion fuels promotion.
• Why sales needs belief.
• Why you must grow yourself to grow your business.

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MENTIONED IN THIS EPISODE:

Episode 265, The E-Myth Revisited \u2013 an Interview with Michael E. Gerber

\u201cStart with Why,\u201d by Simon Sinek

\u201cFord v Ferrari,\u201d movie

\u201cThe 21 Irrefutable Laws of Leadership,\u201d by John C. Maxwell

\u201cThe E Myth Revisited,\u201d by Michael E. Gerber

\u201cStraight from the Gut,\u201d by Jack Welch

\u201cRudy,\u201d movie

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INSPIRATIONAL QUOTES FROM THIS EPISODE

\u201cNumber one, you\u2019ve got to ask, what is the problem that I need to solve? What is the problem my customer needs solved? Because, ultimately, you're not really promoting your business, you're promoting the problem that you solve.\u201d \u2013 Bill Hampton

\u201cYou have to know your audience so you can answer the right questions.\u201d \u2013 Bill Hampton

\u201cWhen you promote your business, I think it's very important that you\u2019ve got to stand for something. Nobody wins in the margins. You win on the edges.\u201d \u2013 Bill Hampton

\u201cWhen opportunity knocks, it's too late to prepare.\u201d \u2013 John Wooden

\u201cWith sales, it starts with belief. It starts with belief in yourself. And it starts with belief in your product.\u201d \u2013 Bill Hampton

\u201cYou\u2019ve got to know your why, you\u2019ve got to know your numbers. And then, the last thing is, you\u2019ve got to go all in.\u201d \u2013 Bill Hampton

\u201cOnce you grow yourself, then you can grow your people.\u201d \u2013 Bill Hampton

\u201cYou're either coaching it or allowing it to happen.\u201d \u2013 Mike Leach

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Theme Music: \xa0\u201cThe Cliffs of Moher\u201d by Brogue Wave

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