BROADCASTS.com

\u201c\u2026to reach our fullest potential, we need to stop trying to change\xa0who\xa0we are and instead become\xa0more\xa0of who we are.\u201d \u2014 Sally Hogshead

We live in an age of the short attention span. If you want to stand out in the market, it\u2019s essential to differentiate yourself and show how you add value to your clients and solve their problems. At the center of this is the question: How does the world see you and the strengths you offer? In this episode, Brian Buffini interviews Sally Hogshead, branding expert and pioneer of the groundbreaking Fascination Advantage\xae system. A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition. You\u2019ll learn why people have trouble identifying the value they offer the world, the two ways to tell if you\u2019re motivated and how to develop the language necessary to separate yourself from your competitors. Here is your private code to find out how the world sees you:

1. Go to\xa0HowToFascinate.com/YOU
2. For the access code, enter\xa0BUFFINI

Inspirational quotes from today\u2019s interview:\xa0

\u201cIn order for anyone to reach the absolute fullest potential, we need to stop trying to change who we are and instead we have to become more of who we are. The problem is that so many people professionally and personally water down their most distinctive traits.\u201d \u2014 Sally Hogshead

\u201cWhen a brand waters down its most distinctive traits it becomes a commodity.\u201d \u2014 Sally Hogshead

\u201cEvery time we communicate, we\u2019re doing one of two things\u2014we\u2019re either adding value or we\u2019re taking up space.\u201d \u2014 Sally Hogshead

\u201cWhen you add value, people want to work with you, they seek you out because you do something that\u2019s distinct.\u201d \u2014 Sally Hogshead

\u201cWe want to make sure that we\u2019re constantly adding value.\u201d \u2014 Sally Hogshead

\u201cIt\u2019s impossible for us to see how the world sees us objectively. We don\u2019t see us as the world sees us; we see us as we see us.\u201d \u2014 Sally Hogshead

\u201cI help people see how they\u2019re most primed to add value. Show them what makes them different.\u201d \u2014 Sally Hogshead

\u201cDifferent is better than better.\u201d \u2014 Sally Hogshead

\u201cIf they can\u2019t describe how you are at your best, they can\u2019t refer you.\u201d \u2014 Sally Hogshead

\u201cOur value is so natural to us that we don\u2019t see it.\u201d \u2014 Brian Buffini.

\u201cThe more specific you can be, the more you can develop language.\u201d \u2014 Sally Hogshead

\u201cWhat is the client\u2019s problem for which you are the perfect solution? If you can identify why you are the perfect solution, you can quickly and succinctly identify why you are of the highest value.\u201d \u2014 Sally Hogshead

\u201cI\u2019m not a routine oriented person so I\u2019ve surrounded myself with teams and systems to help. It reduces stress and allows me to do what I do best, which is to make connections.\u201d \u2014 Sally Hogshead

\u201cWhat do you need so that you can contribute at your highest value? Protect it like any other asset. If you\u2019re not able to be seen at your best, you can damage your brand.\u201d \u2014 Sally Hogshead

\u201cFascinate your customers so they don\u2019t go to someone else in the market.\u201d \u2014 Sally Hogshead

\u201cNo compassion without pain.\u201d \u2014 Brian Buffini

\xa0

Connect with Sally Hogshead and learn How to Fascinate:

http://howtofascinate.com/

Facebook:\xa0https://www.facebook.com/HowToFascinate/

Twitter:\xa0https://twitter.com/howtofascinate

\xa0

\xa0

Buy the book: Fascinate: How to Make Your Brand Impossible to Resisthttp://www.brandfascination.com/book

\xa0

\xa0

\xa0

\xa0

\xa0

\xa0

\xa0

\xa0

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook:\xa0https://www.facebook.com/brianbuffini

Twitter:\xa0https://twitter.com/brianbuffini

Buffini Show Insiders:\xa0http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends!\xa0http://bit.ly/BrianBuffiniShow

Click here\xa0to buy our Podcast theme music, \u201cThe Cliffs of Moher\u201d by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

Hosted on Acast. See acast.com/privacy for more information.