How digital cameras, laptop edits and video on the web are going to change the world. We might like to think that technology is simply our tool. It is not. Each technology carries with it an architecture that it conjures up. The technology in a sense carries a kind of 'cultural DNA' that irrevocably defines a society and how it works. The invention of the automobile, for example, carried a kind of DNA with it - one which inevitably led to highways, suburbs, high oil consumption and even MacDonald's. The invention of television in 1939 carried another kind of cultural DNA with it. Television was expensive to produce and transmit and complicated to make. Hence it was a medium reserved for the very few... seen by the many. A mass medium. Now we are encountering a new technology: small, inexpensive broadcast quality video cameras; simple easy-to-use desktop editing systems and an internet that can carry everyone's video to everyone else for no cost. The old television model no longer works. New technologies have made it obsolete. But those new technologies, like all new technologies carry a DNA that is all uniquely their own. What kind of society will they create for us?