Ten years into the internet era, every traditional media company is trying to craft a multi-platform strategy. Broadcast stations and networks are looking to combine digital signals, HD, web sites and streams, podcasts, and social networking experiements to define a repertoire of service that will fit the needs of an increasingly fragemented market. How far have broadasters moved along this path? Are these new services connecting with the audience? And of equal important, are these services showing signs that they could make a substantial contribution to the financial sustainability of the parent company? In this session, we will summarize some of the research in this area and review data collected by Public Media Metrics®, a service that tracks online activity at more than 100 public radio and television sites. Using that data, we will look at some models of "sustaining revenue for new media"-that is, revenue streams that are based solidly on new media service components.