When the landscape is using one shoot to create content for webcasts, podcasts, broadcasts, commercials and more; what are the details, decisions and approaches that have to be considered? This presentation focuses on asking the right questions and getting the right answers so your content is future-proofed from the start. Breitbach and Halliday both are award-winning strategic and creative professionals and have worked for advertising agencies, production companies and the television and feature film industry.