The idea of blogging will never disappear, but the process by content is created for one blog or a series of blogs will continue to undergo radical upheavals. This past year, we saw the introduction of countless "microblogging" platforms, to the point where they (themselves) have become a commodity - further pushing individual voices to the blogosphere's melting pot. Brand will continue to decentralize, and micro-communities will form within any one of the loosely-structured services (like FriendFeed, which values the continuation of conversation as much as it does the initiation portion). Video will also become increasingly important to convey complex messages that are often lost in text - while audio will continue to fall away to this new medium, save those 'casts with high production values. YouTube will continue to be the place where most people will view their on-demand Internet video. Live video events will soon saturate the landscape, and our attention will become even further fragmented - lending more credibility for the need to archive and index certain video clips and wrap them with text for Google and other search engines to discover.