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How to Market an IoT Platform | Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson | #IoTMakers E042
On this IoT For All podcast episode, Lisa Elenius Taylor,\xa0 Head of Portfolio Marketing at Ericsson, discusses how to effectively market an IoT platform, how marketing in the IoT space differs from marketing in other industries, and\xa0 what types of content have been the most successful when marketing IoT platforms and solutions.