Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

Published: Oct. 1, 2017, 8:01 a.m.

How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.