Podcasts Other Interviews: Business and Tech Brand Building: Emotion in the Digital Transformation Era

Brand Building: Emotion in the Digital Transformation Era

Published: March 20, 2019, 10:15 a.m.

How do you build a brand in this era of digital transformation? With myriad different experiences and interactions through B2B and countless customer touchpoints, it’s more important than ever to make an emotional connection. Carla Hendra, chief executive at Ogilvy Consulting explains.