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Microsoft SQL Server is one of the most deployed databases on the planet, with millions of customers worldwide. So it\u2019s important to understand how customers will be affected by emerging technologies, particularly in this era of digital transformation. Ken LeTourneau, Enterprise Solutions Architect in the Data Center Group at Intel, explains what impact data center technologies like Intel\xae OptaneTM DC Persistent Memory will have for customers deploying SQL Server 2019. \n\nWhat worked, even a few years ago, in the data center won\u2019t support the demands of today. As Ken says, "It's no longer about hindsight, it's about insight.\u201d SQL Server 2019 provides industry-leading performance and security, with intelligence over all of an enterprise\u2019s data -- structured or unstructured. SQL Server 2019 with new big data features provides an easier path to acting on data, and with support for Intel Optane DC Persistent Memory, it can deliver larger memory-optimized databases for scale-up and scale-out system landscapes. As Ken explains, SQL Server is no longer simply a way to run queries. It's an intelligent data platform that enables advanced data work such as prescriptive analytics. Distributed data bases, intelligence at the edge, and beefing up analytics and insights capabilities are changing the way customers should think about building data bases. \n\nLearn more about how Intel and Microsoft are enabling this intelligence from the edge to the cloud here. \n\nIntel technologies' features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration. No product or component can be absolutely secure. Check with your system manufacturer or retailer or learn more at intel.com. \n\n\xa9 Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.