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Lisa Spelman, Vice President and General Manager Intel\xae Xeon\xae Products, Data Center Marketing at Intel Corporation, shares the origin of Intel\u2019s data centric computing message as a customer-focused framework to tackle the today\u2019s ultimate challenge and opportunity - data. Intel works with broad partner ecosystems to deliver hardware and software innovation in compute, storage and networking that supports the movement, storage and processing of every bit of data for better business outcomes. \n\nCloudification of services and infrastructure is pervasive, which accelerates the utilization and creation of this data. Intel has invested over ten years in building the silicon foundation and software ecosystem for the cloud and cloud native architecture. That revolution has moved into the communication service provider market to support delivery of new services in a more cost-effective manner. Lisa talks about the convergence of 5G, cloud, edge and Internet of Things (IoT) that drives requirements for artificial intelligence, visual workloads and smart computing on the edge. \n\nFollow Lisa on Twitter @LisaSpelman.\n\nIntel technologies' features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration. No product or component can be absolutely secure. Check with your system manufacturer or retailer or learn more at intel.com. \n\nIntel, Xeon, and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. \n\n*Other names and brands may be claimed as the property of others. \n\n\xa9 Intel Corporation