Rita Gunther McGrath, best-selling author of The End of Competitive Advantage, Discovery Driven Growth, and her latest book Seeing Around Corners, talks with Brian Ardinger, Inside Outside Innovation Founder. They discuss what companies need to do to navigate the pace and intensity of today's changing environments and what needs to happen to foster the skills, the culture, and the metrics around innovation. For more innovation resources, check out insideoutside.io.