Podcasts Other Inside Outside Innovation Ep. 266 - David Schonthal, Professor at Northwestern University & Coauthor of The Human Element on Gaining Traction with New Ideas

Ep. 266 - David Schonthal, Professor at Northwestern University & Coauthor of The Human Element on Gaining Traction with New Ideas

Published: Sept. 28, 2021, 10 a.m.

David Schonthal, Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School of Management and Coauthor of the new book and Coauthor of the new book, The Human Element and Brian Ardinger, Inside Outside Innovation Cofounder, talk about what keeps ideas from gaining traction and what you can do to avoid friction and resistance to new ideas. For more innovation resources, check out insideoutside.io.