Alexander Osterwalder is a Swiss business scientist, entrepreneur, author, and strategy consultant. You probably know\xa0his work as\xa0co-founder of\xa0Strategyzer. \xa0He is also the author of many best-selling books including\xa0Business Model Generation,\xa0Value Proposition Design,\xa0and\xa0Testing Business Ideas.\xa0His new book is\xa0The Invincible Company. Brian Ardinger, Inside Outside\xa0Innovation Founder, talks with Alex about building innovative companies. For more innovation information and an interview transcript, check out insideoutside.io.