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Ben Yoskovitz is the Founding Partner at Highline BETA, a startup co-creation company. He is also Co-Author of Lean Analytics and a former VP of VarageSale and GoInstant, which sold to Salesforce. Brian Ardinger, Inside Outside innovation Founder, talks with Ben about corporate-startup collaboration.\n\n\nBen started his first company in 1996 during University, where he got into tech and entrepreneurship. Since that time, he founded several other companies, ran products, and started one of the first accelerators in Canada called Year 1 labs. Ben applied the Lean Startup methodology to the companies they invested in, then wrote the book Lean Analytics. Soon he began angel investing and finally launched Highline BETA.\n\n\nHighline BETA\nHighline BETA believes by working with big companies, they can build better startups. Their service arm works with big companies to identify opportunities. Their fund arm finances them. This strategy can share risk. The corporate side realizes the big model is unlikely to survive. They must diversify. Outside the valley, startups think more about the business model and problems, which makes this collaboration an excellent fit. Highline BETA doesn\u2019t assume they have all the ideas. Uses signals from inside of big companies of what they need, and has startups use this talent and resources from big companies.\n\n\nComing to IO Summit. Speaking on Startup + Corporate Collaboration. What are the trends?\nHighline BETA is a commercial deal accelerator. Big companies with little companies in pilots. When they see pilots scaling, that\u2019s a good sign. How do you navigate startups working with Corporates early? If startups need product and market and aren\u2019t established, it\u2019s tough to partner with corporates. Have to be ready for the relationship. Accelerators can provide the right interface with deal terms and expectations. Corporate Venture Capital - pros and cons. What\u2019s the exchange of value becomes very important - Data, customers, co-marketing. Corporates work more slowly than startups.\n\n\nFuture Trends\nCompanies are starting to take a portfolio approach to everything they do. Building ventures organically - internal or external. Separating themselves from the core, or having an accelerator and investing in startups or co-creation. Not all will win but gives a nice balance. Difficult to disrupt when incentivized to keep core going. Must do everything, a balance. Don\u2019t innovate on your own. Inorganic and organic. How do you streamline processes in working with startups?\n\n\nFor More Information\nFor more information or to connect with Ben Yoskovitz, check out Highline BETA.\n\n\nFind this episode of\xa0Inside Outside Innovation at\xa0insideoutside.io. You can also listen\xa0on\xa0Acast,\xa0iTunes,\xa0Sticher, Spotify, and\xa0Google Play.\n\n\n\n\nFREE INNOVATION NEWSLETTER\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.\xa0SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy