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David Bland is the Founder of Precoil and the Co-Author of\xa0Testing Business Ideas, along with Alexander Osterwalder. David talks with Brian Ardinger,\xa0Inside Outside Innovation Founder, about risk, generating evidence through experimentation, and listening to customers.\n\n\nDavid\u2019s new book is a field guide for rapid experimentation. Through tactical examples, it describes what he\u2019s seen with various teams and testing in the market. It also describes product and backend business model testing, in addition to 44 experiments organized from low strength of evidence to high strength of evidence.\n\n\nKey Points\n - Think about risk - I have this risk. Should we do this? Can we do this?\xa0Companies need to generate more evidence before jumping to build.\xa0Learn about desirable, viable, and feasible.\n - What has changed in the experimentation process? Originally landing pages were it. Now we need to think about the hypothesis we\u2019re trying to test.\xa0Experimentation terminology and processes are being adopted by product managers.\n - Business Model Canvas - People stop with how to address risk and making that a repeatable process. Need to connect to outcomes. Discovery isn\u2019t a phase.\xa0It\u2019s continuous. Look at retail and automotive.\xa0\n - Need for experimentation taking hold. Need to move fast and put learning into action.\xa0Learning from customers gets you farther.\xa0\n - Companies need to teach experimentation. Democratizing process. Multi-year journey.\n - Innovator Skills and\xa0Talent:\xa0Creative problem solvers\xa0that can deal with uncertainty\xa0and take initiative.\xa0Find and give people a chance to be entrepreneurs.\xa0Exhibit behaviors that are customer-centric, data influenced, and willing to test the status quo.\n - Environment for innovators is crucial.\xa0\n\n\nFor More Information\nCheck out David\u2019s new book Testing Business Ideas\xa0at\xa0precoil.com,\xa0Strategyzer.com,\xa0or on\xa0Amazon.\n\n\nThis week's podcast is sponsored by RSM - Audit, Tax, & Consulting Services for the Middle Market\n\xa0\n\n\nFor similar podcasts, check out:\nEp. 164 \u2013 Josh Seiden, Author of Outcomes Over Outputs on Being Outcome Centric\nEp. 140 \u2013 Melissa Perri, Escaping the Build Trap Author and Produx Labs CEO\nEp. 126 \u2013 Barry O\u2019Reilly, Author of Unlearn & Lean Enterprise\n\xa0\nFind this episode of\xa0Inside Outside Innovation at\xa0insideoutside.io. You can also listen\xa0on\xa0Acast,\xa0iTunes,\xa0Sticher, Spotify, and\xa0Google Play.\n\n\n\n\nFREE INNOVATION NEWSLETTER\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.\xa0SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy