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Josh Seiden is the author of Outcomes Over Outputs, Sense and Respond, and Lean UX, in addition to being a designer, strategy consultant, and coach. He has worked with companies like S&P, Fidelity, and AMEX. He also started the Sense and Respond Press, which focuses on short, actionable books about innovation, product management, and digital transformation. Josh spends much of his time consulting and training teams to work together effectively and create business outcomes. In this podcast, Josh talks with Brian Ardinger, Inside Outside Innovation Founder, about applying outcomes over outputs.\n\n\nWhen thinking about being outcome-centered in a complex, emergent system, Josh suggests defining outcome as a change in behavior that creates business value. E.g.- Twitter.\xa0The challenge is to focus all work around outputs, rather than features. The highest level of outputs is impact, including revenue, costs, and customer satisfaction. Increasing customer satisfaction isn't solved through new features. Getting the outcome level right is a challenge. Outcomes must be measurable and observable. Testing these outcome assumptions is critical, as is collaboration among teams. E.g.- HBR.org\n\n\nJosh Seiden and Sarah Hudson will be at the Inside Outside Innovation Summit, Oct 20-22, in Lincoln, NE.\xa0\n\n\nFor more information\nFor more information, see\xa0Joshuaseiden.com, on Twitter @jsiden, or check out\xa0Senseandrespondpress.com.\n\n\nFor similar podcasts, check out:\n\n\n - Ep. 156 \u2013 Jeff Gothelf, Co-Author of Lean UX,\xa0Sense & Respond, and\xa0Lean vs Agile vs Design Thinking on Building a Culture of Innovation\n - Ep. 140 \u2013 Melissa Perri, Escaping the Build Trap Author and Produx Labs CEO\n - Ep. 126 \u2013 Barry O\u2019Reilly, Author of Unlearn & Lean Enterprise\n\n\nFind this episode of\xa0Inside Outside Innovation at\xa0insideoutside.io. You can also listen\xa0on\xa0Acast,\xa0iTunes,\xa0Sticher, Spotify, and\xa0Google Play.\n\xa0\nFREE INNOVATION NEWSLETTER\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy