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Thales Teixeira is an Associate Professor at Harvard Business School and\xa0Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption.\xa0Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology.\n\nKey Points\xa0\n - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com\n - Understanding Digital Disruptors - Customers Disrupt Markets.\n - Startups are just faster at delivering needs and understanding customers.\n - Why do large companies think they KNOW and adapt to their customers.\n - Large companies are obsessed with their competitors, but should be focused on their customers.\n - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com\n - Customer problems might not be big enough for large companies.\xa0This creates an opening for startups.\n\nUnlocking Customer Value Chain - New Book \n - Wave 1 - Unbundling products\n - Wave 2 - Disintermediation - Startups cutting out the middleman\n - Wave 3 - Startups are looking at customer value chain and breaking up links and taking one activity at a time - Decoupling\xa0- e.g. - Best Buy moved to price matching & charging manufacturers for shelf space.\xa0Supports show rooming activity and doesn\u2019t fight Amazon.\xa0\n\nDecoupling is happening as a result of consumers looking for lower costs of goods and services.\xa0Startups, with new business models and tech, are reducing costs.\xa0To improve relationships with customers: create value, reduce value eroding activities or reduce value charging activities.\xa0\n\nFor More Information\n\nFor more information or to connect with Thales, check out Decoupling.co\n\nFor similar podcasts, check out:\n\nEp. 151 \u2013 Jeff Dyer, Author of Innovation Capital: How to Compete\u2013and Win\u2013Like the World\u2019s Most Innovative Leaders\nEp. 148 \u2013 Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life\nEp. 112 \u2013 Ralph Welborn, Author of Topple on Corporate Innovation\n\nFind this episode of\xa0Inside Outside Innovation at\xa0insideoutside.io. You can also listen\xa0on\xa0Acast,\xa0iTunes,\xa0Sticher, Spotify, and\xa0Google Play.\n\xa0\n\nFREE INNOVATION NEWSLETTER\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy