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Alain Sylvain is the founder of Sylvain Labs, a strategy and design company helping corporations like Google, Spotify and Nike, think about their future. Alain Sylvain talks with Brian Ardinger, Inside Outside Innovation founder, about how to create new ideas that solve for business and consumer needs.\n\nInnovation is evolving\xa0\n - The fetishization of innovation.\xa0Define what innovation means within the corporation - e.g., transformational, new products?\n - Innovation groups within large companies are outsourcing their innovation needs.\xa0\n - Innovation is the creation of new value.\n\nWhat are good or bad practices of innovation?\n - The company wants to be "sprint" focused.\xa0Not possible if the company doesn't have that spirit.\xa0Look at how the company changes to be more innovation focused.\n - When do you bring in design? Early.\xa0\n\nIs it essential for companies to look outside and work with startups?\n - Necessary to look for external points of view.\xa0Innovation in a silo will not get game-changing innovation.\xa0\n - Founders mindset vs. corporate mindset. At\xa0Patagonia,\xa0innovation comes from the founder's perspective of the end user.\xa0\n\nHow essential is the C-Suite vs. individuals within the organization?\n - Both perspectives are important. Low appetite for risk.\xa0Can you create a culture of innovation where all ideas are valid\n - Create an open culture of ideas.\xa0Enable people's side hustles to thrive.\n - Acceptance of failure. Pull out what worked.\xa0Fear of risk is internal perception.\xa0The test is in the marketplace.\n\nFor more Information \nFor more information or to connect with Alain, check out sylvainlabs.com\n\nIf you enjoyed this podcast, you might also enjoy:\nEp. 136 \u2013 Simone Ahuja, Author, Disrupt-It-Yourself: Eight Ways to Hack a Better Business\nEp. 120 \u2013 Digital Intent\u2019s Sean Johnson talks Corporate Innovation Strategies\nEp. 86 \u2013 Carie Davis, Your Ideas Are Terrible\n\xa0\nFREE INNOVATION NEWSLETTER\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE\n\nFind this episode of\xa0Inside Outside Innovation at\xa0insideoutside.io. You can also listen\xa0on\xa0Acast,\xa0iTunes,\xa0Sticher, Spotify, and\xa0Google Play. For information regarding your data privacy, visit acast.com/privacy