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Paul Jarrett is co-founder/CEO of Bulu and a former Inside Outside podcast co-host. Bulu creates private label subscription box programs for large companies like Disney, GNC, Lululemon, and Crayola. In this episode, Brian Ardinger and Paul discuss new trends in big brand marketing, including getting in front of specific customer segments in new ways.\xa0Paul believes that in this changing marketplace, big companies are willing to collaborate and \u201chorse trade,\u201d but are also focusing on key metrics like customer acquisition costs.\xa0Key highlights include:\n\n\nTell us about Bulu\n1. Bulu is now at 250 FTE and managing revenue of over $50 million.\xa0Challenge is finding the right people to help scale.\xa0\n2. Companies that want a physical interaction with customers are using subscription boxes.\xa0\n\n\nKey factors when working with large brands\n1. People managing the project have to get stuff done, transcend the business, and get along. Bulu won\u2019t work with companies that don\u2019t provide that.\xa0\n2. Companies need entrepreneurs to understand working with startups.\xa0Non-entrepreneurs don\u2019t see beyond the box, to see things like revenue and margin flexibility.\n3. Companies need to invest in the relationship with a startup for the future.\n\n\nWhen to walk away\n1. Unhealthy focus on driving the price down.\xa0\n2. When a person starts saying \u201cwe\u201d or \u201cus,\u201d Paul feels they\u2019re on the same team. He\u2019s not interested in a big company serving as the \u201ccoach\u201d of the project.\n\n\nHow to get in front of big brands\n1. Pick up the phone.\xa0Call every week.\n2. Social media - Friend and Follow key people everywhere.\xa0\n3. Innovation should be in the corporate person\u2019s title.\n\n\nFor More Info\nTo find out more about Paul Jarrett or Bulu, connect at pauljarrett.com or tweet him @Pauljarrett.\xa0\n\n\nSee Paul and Stephanie Jarrett on PBS's show Startup - Season 6, Ep 8 \xa0\n\n\nIf you like this topic, you might also be interested in Ep 114 - Canva\u2019s Cameron Adams on Democratization of Design; Ep 105 - Randy Komisar with Kleiner Perkins and Straight Talk for Startups Author; and Ep 96 - Chris Shipley - Author, Advisor, Innovation Advocate at 2017 I/O Innovation Summit.\n\n\n\n\nFree Innovation Newsletter\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.\n\n\nSUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy