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Barry O\u2019Reilly is the Author of Unlearn: Let Go of Past Success to Achieve Extraordinary Results and Lean Enterprise: How High Performance Organizations Innovate at Scale. He and Brian Ardinger discuss creating a culture of experimentation in enterprises and seeing everything as an assumption.\xa0\n\nBarry came to the U.S. originally from Ireland on a student visa and worked at City Search \u201cputting people on the Internet.\u201d\xa0He soon joined a mobile games development company and created a popular game called Wireless Pets. Soon large corporations started calling asking the company to build games. This caused Barry to develop an experimental mindset.\xa0Soon Barry moved to Australia to build next-gen content for E-learning in Southeast Asia.\xa0Game design and game theory is teaching new skills in safe environment.\xa0It allows for rapid experimentation and behavior. Then Barry joined a consultancy in London called ThoughtWorks. They were pioneers in Agile software development where he worked with companies to reinvent portfolio management and how to fund and test ideas.\xa0\n\nBarry\u2019s first book, Lean Enterprise, highlights how to create experimentation in enterprises.\xa0Amazon does this well because they have a culture that makes experimentation cheap and fast.\xa0They are able to gather better data and are unlearning existing beliefs and learning new ones that can help them break through and innovate.\xa0\n\xa0\nIn his new book, Unlearn,\xa0Barry says people recognize that we always have to be learning, but it\u2019s tough to learn new stuff.\xa0The limiting factor is the ability to unlearn behavior especially when it\u2019s made you successful.\xa0Letting go and moving away from things that limit us, like outdated info.\xa0Barry highlights the most bureaucratic regulated companies in his book and describes how these people are making amazing changes.\xa0\n\nBarry also hosts Exec Camp, where execs leave their businesses for up to\xa08 weeks to launch new businesses to disrupt their existing companies.\xa0It\u2019s like an accelerator for senior leaders. They learn and unlearn new things about themselves.\xa0For example, the International Airlines Group came to Exec Camp, to launch six new ideas to disrupt the airline industry. They tested ideas with customers and had to unlearn the behavior of pushing ideas on customers.\xa0They soon began to see everything as an assumption.\xa0\n\nWe\u2019re conditioned to believe that the way we solve a customer problem is the only way to do it. Tech changes how to solve problems.\xa0Startups are able to start with a blank set of assumptions. Individuals get disrupted not companies. If you are adapting your features and behaviors, you won\u2019t be disrupted. May need to shift your tactics or beliefs.\xa0\n\nFOR MORE INFO\n\n\nTo find out more, go to\xa0Barryoreilly.com on Twitter @BarryOReilly. You can also find his book on Amazon.\n\n\nIf you liked this podcast, try Ep 99 Ryan Jacoby with Machine, Ep 43 Ash Maurya, Author of Scaling Lean, and Ep. 20 Lisa Kay Solomon with Design a Better Business\n\n\nGET THE LATEST RESOURCES\n\n\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy