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Amy Radin is the author of\xa0The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously\xa0a Senior Executive at American Express, Citi Group, and eTrade. Amy's experience\xa0includes leading the digital transformation of Citi Group\u2019s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes.\n\nKey Takeaways in Brian Ardinger's Interview with Amy:\xa0\n - The human condition\u200b is set up to stop things that haven\u2019t happened before.\xa0\n - Big companies have everything they need, but can\u2019t see the near-term value of innovation.\xa0Startups bring speed\xa0and agility but\xa0lack understanding of scale.\xa0Magic is when they can work together.\n - To \u201cseed\u201d ideas, take concepts and put them out to potential users. Then use the project to translate user reaction into a business model.\xa0The mistake is trying to predict too closely what people will do.\xa0\n - To kill innovation is to apply traditional metrics to ideas. Can\u2019t expect results immediately. Instead ask, what are assumptions to get x% of market share. As you move forward, refine your benchmarks and results.\n - To be customer-centric, understand needs that make economic sense. What\u2019s the problem we want to solve for the people we want to serve?\n - Basic business model for financial services hasn\u2019t changed. Innovation is happening on the front end, but little is happening on the back end. Finance\xa0companies are asking the same questions as 15 years ago.\xa0\n - Innovation is solvable.\xa0It\u2019s not a pipe dream, even in the most complex organizations. It's all about execution.\xa0\n - Utilize the Seek, Seed, Scale framework.\xa0\n\nDOWNLOAD FREE RESOURCES\xa0at\xa0www.amyradin.com/insideoutside, including concepts from her book, an infographic on Seek, Seed, Scale framework. and take a quiz about your innovation readiness and ideas where you can personally focus.\xa0 For information regarding your data privacy, visit acast.com/privacy