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Jeremy Lockhorn is VP, Experience Strategy, Mobile + Emerging Technology at SapientRazorfish and has served a wide variety of roles during his 20-year tenure. The common thread is on a focus of what\u2019s next. In this podcast, Jeremy and Brian Ardinger discuss technology changes over the past 10 years and the implications for the future. They know each other from their days in the digital signage space.\xa0\n\n\nWhen the iPhone was launched more than 11 years ago, it was immediately breakthrough technology.\xa0What people didn\u2019t know, was how big and disruptive it would be. We never imagined how seamless the phone would become in our lives today. Jeremy believes the Fourth Industrial Revolution is coming.\xa0He defines it as an Intersection of emerging tech such as\xa0smart home, self-driving vehicles, wearable tech, AI, VR/AR, and smart speakers, etc.\xa0Of course, the phone has a role to play in everything.\xa0\n\n\nThe next 10 years will move faster and be more disruptive.\xa0In the past there was one disruptive tech at a time, now all this new tech is hitting at the same time, with interconnectivity. Consumers are going to expect companies to be where they are.\xa0Creating magical experiences for customers.\xa0When you make things so simple, the interface fades into the background.\xa0Jeremy provides other examples from Whirlpool Appliances and Hertz.\xa0\n\n\nAre companies that will win, the ones that can customize and predict what customers want?\xa0Jeremy believes companies must use \u201cClairvoyance\xa0Marketing.\u201d\xa0That is removing friction, predicting need, and then completing the task.\xa0Anything that does not do that in the future will jar the customer.\xa0It\u2019s hard to keep up with that pace of change.\xa0Creating collaboration opportunities to drive innovation and bring in outside thinking is crucial.\xa0Look at companies like Mercedes Benz and Patron Tequila as early leaders in the space.\n\n\nNote: Since this recording, Jeremy Lockhorn has left SapientRazorfish and is consulting and public speaking while finding his next full-time gig.\n\n\nConnect with Jeremy on Twitter at @newmediageek for more information.\n\n\nFor more interviews like this one, check out Brian's interview with David Mattin at TrendWatching - https://insideoutside.io/podcast/ep-60-david-mattin-w-trendwatching/\n\n\n\n\n\n\nGET THE LATEST RESOURCES\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE\n\n\n\n\nGLIDR\nThis episode is sponsored by GLIDR. GLIDR software helps you validate that you\u2019re going to market with products and business models that drive real value.\xa0Check them out at\xa0https://www.glidr.io/iopodcast For information regarding your data privacy, visit acast.com/privacy