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Canva, an easy graphic-design tool website, started six years ago, after two of its founders found success making customizable school yearbooks. Through this process they discovered the power of putting easy-to-use tools in the hands of their customers. Cameron Adams, Canva\u2019s Co-founder and Chief product officer joined the team with his design and tech experience, and Canva was born. Today, Canva, an Australian-based company, has over 10 million users and is valued at $1 billion.\xa0\n\n\nIn this episode, Cameron talks with Brian Ardinger about Canva's work bringing goodness to the world through individuals and companies\xa0of all sizes. The Canva tools give companies and people the opportunity to easily experiment with design.\n\n\nOne reason, Canva has seen such great success, is due to the experiences and "pain points" the founders had prior to starting the company.\xa0As the founders developed the product to address the problems in the market, they continued to do many interviews and prototypes.\xa0Canva likes to aim for the vision and then fine tune to make sure they are improving what people like.\xa0They do a lot of user testing and surveying, as well as listening to their intuition.\n\n\nCanva hasn\u2019t seen any disadvantage of building in Australia.\xa0Cameron said it was slightly hard to raise funds, when they started. They ended initially with a 50/50 funding split between American and Australian investors. Today it's relatively easy to recruit talent\xa0and raise funds. They love being in Sydney.\n\n\nAs a part of the Asian Startup Scene, Canva thought "global" from day one.\xa0Asia plays a massive role and diversity in the market, with many different economic and socio-economics to design for. This helps Canva build a better product.\xa0As for design aesthetics, there is an international style but each culture has its own details.\xa0Last year, Canva was launched in 100 different languages.\xa0This year their focus is on deeper localization.\xa0\n\n\nCameron says as Canva builds more products, they seem to find more opportunities. This year they are tackling presentations. They believe it should be more like a dialogue between the speaker and audience.\xa0Canva also recently released an animation tool.\xa0There are many additional areas they want to pursue in the future.\n\n\nFor more information, contact Cameron Adams on Twitter at\xa0@themaninblue or connect with @canva for questions about their products.\n\n\nBrian recorded this interview at the Rise Conf\xe9rence in Hong Kong. For more information see https://riseconf.com\n\n\nFor more interviews like this on on design and product design, listen to Episode 90 - Teresa Torres with Product Talk\n\n\n\xa0\nGET THE LATEST RESOURCES\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE\n\n\n\n\nGLIDR\nThis episode is sponsored by GLIDR. GLIDR software helps you validate that you\u2019re going to market with products and business models that drive real value.\xa0Check them out at\xa0https://www.glidr.io/iopodcast\xa0 For information regarding your data privacy, visit acast.com/privacy