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Corporate Innovation, Mid-Level Managers\xa0and the New 20%\n\nRalph Welborn has spent over 25 years providing business and technology advisory services to both private and public sector organizations globally. He has held a variety of leadership positions, including CEO of Imaginatik, the market-leading innovation advisory and platform company; leader of IBM's Strategy & Transformation business in the Middle East and Africa; senior vice president at KPMG Consulting; and a cofounder of an e-commerce company.\xa0\n\nIn this podcast, Brian Ardinger talks with Ralph about his new book Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth.\xa0The Topple Rate refers to how major companies are failing, and how that is fall is accelerating.\xa0Companies are attempting digital transformation efforts, with little success.\xa0\n\nRalph believes\xa0we need to avoid running the Red Queen race and learn from the companies having explosive growth.\xa0Currently, approx. 20% of a company\u2019s capabilities are driving 70% of value.\xa0However, this will not be the new 20% that they will need tomorrow. Companies don\u2019t have to focus on a lot of things to make a big impact.\xa0Understand that you should focus your innovation program on the new 20%.\xa0We must not\xa0look at firm-based strategies anymore.\xa0We must engage with emerging business ecosystem to capture new value.\xa0Orchestrating capabilities of others.\xa0\n\nWe must also turn the lens around on the points of friction of our customers. What are the capabilities we need to solve that problem and then, what are the products and services we have that could fit, or what do we need to create?\xa0Examine where value is being created and destroyed and where are we going to plant our flag. What are the unique set of capabilities around planting that flag and\xa0how are we going to orchestrate our ecosystem to plant the flag.\n\nThey also discussed why mid-level managers are key to innovation.\xa0\n\nTo continue the discussion, connect with Ralph at\xa0ralph@capimpact.com. or\xa0http://www.capimpact.com. or check out his book Topple on Amazon at:\xa0https://amzn.to/2Nx4Ylk\n\nIf you are interested in more discussion on corporate innovation, check out Brian Ardinger\u2019s discussion with Janice Fraser with Bionic at https://insideoutside.io/podcast/ep-84-janice-fraser-w-bionic-solution/\n\nThis episode is sponsored by GLIDR. GLIDR software helps you validate that you're going to market with products and business models that drive real value.\xa0Check them out at\xa0https://www.glidr.io/iopodcast For information regarding your data privacy, visit acast.com/privacy